Shahaban PK is a crucial partner for Azura UAE, playing a significant role in the studio's expansion in the Middle East. As the CEO of SPK Holding, Shahaban brings over a decade of experience in the region, coupled with a deep understanding of the local business landscape. Fluent in Arabic, his strong connections with the Emirati community have been instrumental in securing business from government and semi-government industries. Azura operates as a division of SPK Holdings in Dubai, with Shahaban at the helm. He is tasked with overseeing the ambitious expansion of Azura across the Middle East and Africa over the next three years, ensuring the brand's growth and success in these key markets.