Salith Rashnad, one of the visionary founders of Azura Creative Studio, plays the pivotal role of Creative Head. With an engineering background, Salith has leveraged his analytical skills to carve a niche in the creative industry. Over the past decade, he has collaborated with more than 300 brands, directing a diverse range of corporate films, advertisements, and music videos. Salith’s expertise extends beyond traditional media, as he has developed and executed numerous campaigns across the globe. A self-taught graphic designer and editor, he splits his time between the Kochi and Dubai offices, continually pushing the boundaries of creativity. Currently, Salith is focused on integrating AI tools into the creative process, accelerating workflow efficiency, and imparting this knowledge to his team.